NEW Kellogg’s Merchandising Strategy
We all know how popular Kellogg’s line up of brands are in the convenience store channel. They have such a wide variety of brands, that consumers of all kinds love.
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We all know how popular Kellogg’s line up of brands are in the convenience store channel. They have such a wide variety of brands, that consumers of all kinds love.
Did you know that WARHEADS is considered to be the MOST Sour Brand? In fact, WARHEADS has a high brand awareness of nearly 90%. While the brand is a nostalgic candy for Millennials, younger consumers also love it and focus on its extreme sour flavor. 3 out 4 sour candy eaters have tried the candy and it appeals to children and adults.
Food has the power to do more than fuel us. That is why Clif Bar crafts food that nourishes our bodies. Clif Bar was born on a bike and built with athletes in mind. Today, the company continues to make organic, plant-based energy food that begins with a recipe and the latest nutrition science – and not just for performance. They thoughtfully craft their foods to help energize any moment, big or small.
The BIC Lighter, recognized as a worldwide leader in producing a safe, reliable flame for millions of consumers every day. In more than 160 countries around the world, BIC has sold more than 15 billion lighters.
Wonderful® Pistachios has helped propel pistachios to become the biggest and fastest-growing snack nut category in terms of annual retail revenue followed by cashews, mixed nuts, peanuts, and almonds, according to recent Information Resources, Inc. (IRI) 52-week data. The IRI data indicates pistachios experienced a +14% change from the previous year with Wonderful Pistachios alone contributing 96% of that pistachio revenue growth.1
Bazooka Candy Brands is continuing to experience strong results and momentum for their lineup of products. Bazooka continues to outpace the category and outpace the industry in Non-Chocolate Confections. The brand is also a top 3 non-chocolate manufacturer! Much of this strong growth is due to their consistent innovation and new products. Below is an overview of this years newest and hottest products from Bazooka:
Both of the Annabelle’s Big Hunk candy bars (Peanut and Almond) are unique and original in the marketplace. There are no other candy bars quite like them!
Albanese Confectionery is the leading manufacturer of the World’s Best Gummies located in the heart of the Midwest! Using only high-quality ingredients found in the USA, the Gummi with the A on the tummy™ offers a softer chew that’s bursting with flavor and sour gummies that start sour and stay sour!
The Mott’s brand continues to grow year over year! Mott’s is the #1 brand in both juice and sauce, with sales growth in both categories. Consumers love the brand with solid health and trust equity. It drives buyer growth and has been gaining in both households and buyer growth.
Kellogg Company is excited to announce six new additions to its robust line-up of snacks, including all-new Cheez-It® Puff’d and Pop-Tarts® Eggo® Frosted Maple Flavor. Kellogg’s is an industry leader in the snacking category, out-pacing industry growth for the past three years with a combination of breakthrough innovation and category favorites. This snack expansion is part of Kellogg’s commitment to helping retailers maximize sales through strategies that optimize assortment, merchandising, promotions and shelf enhancement.