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Consumers today are looking for snacks that deliver more than just convenience—they want indulgent flavors, exciting textures, and premium experiences. That trend is especially strong in the convenience channel, where shoppers often make impulse purchases based on taste and novelty.
Snack trends continue to evolve as consumers look for bolder flavors and more exciting textures. Across the snack category, products that deliver both intense flavor and satisfying crunch are seeing strong growth. In fact, bold and crunchy snacks have experienced +18% category growth over the past three years, highlighting the rising demand for snacks that stand out.
As football season kicks off this fall, shoppers have a new reason to stock up on their favorite game-day snacks. From September 1 through December 31, 2025, the Craveable Faves! To-Go Sweepstakes is celebrating one of America’s biggest seasonal moments with exciting rewards designed to elevate every tailgate, watch party, and road-trip kickoff.
In the bustling world of convenience stores (C-Stores), the art of placement and promotion is everything. With customers spending an average of just 2.32 minutes in the store, every second and every product placement counts. Below are optimal merchandising strategies that could revolutionize the way C-Stores operate.
Navigating the dynamic landscape of retail and consumer goods demands standout tactics to retain dedicated customers and entice fresh faces. Kellanova® National Shopper Sweepstakes, or the aptly named The Craveable Faves! To-Go Sweepstakes program, is a shining example of such innovation. This program is designed to thrill shoppers by providing them with the opportunity to secure tantalizing rewards simply by purchasing their preferred snacks or trying something new. It's a sweepstakes initiative that is setting a precedent in consumer engagement. Here is the essential information about this appetizing opportunity.
In 2025, Kellanova® is taking the snack world by storm with an array of new products designed to cater to evolving consumer tastes and preferences. As a brand synonymous with innovation, we continuously track the latest trends to develop products that not only satisfy cravings but also add a twist to traditional snacking. Our Convenience Innovation line-up for 2025 reflects our commitment to providing fresh, exciting options for retailers and consumers alike. Let’s dive into the delectable details of what's new and why they are a must-have in your inventory.
In the ever-evolving world of retail and consumer goods, finding innovative ways to reward loyal customers and attract new ones is the key to driving brand loyalty and sales. The Kellanova® National Shopper Sweepstakes, also known excitingly as The Craveable Faves! To-Go Sweepstakes program, is a dazzling testament to this strategy. Designed to delight shoppers by offering them a chance to win mouthwatering prizes for purchasing their favorite snacks—or exploring new offerings—the sweepstakes is setting a new benchmark in consumer engagement. Here’s everything you need to know about this tantalizing program.
Introducing the all-new Kellanova® 2024 Rack Placement Program, exclusively crafted for c-store owners seeking to elevate their sales game. We're thrilled to announce that this game-changing initiative is now open for enrollment, offering you the chance to secure up to a $60 placement allowance from Kellanova®.
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The convenience store (c-store) industry is rapidly evolving. With the constant introduction of new products and growth of existing categories, store owners have abundant opportunities to stay ahead of the curve and satisfy customers' changing needs.
Kellogg’s announces new products for the C-Store space, available to ship now
CHICAGO (January, 2023): Kellogg Company is excited to announce new additions to its portfolio of C-Store snacks, including all-new RXBAR® A.M and Cinnabon® Jumbo Snax.
