Independent Retailer Blog

Welcome to RBG's Independent Retailer Blog! Here you will find the latest in the convenience store industry including news from our vendor partners, industry news, trends, new products, events and more. Subscribe today to receive email updates with the latest news and updates instantly! 

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Kellogg's

Consumers Come Back For The Brands They Love.

Most on-the-go shoppers looking for a quick snack already know what snack brand they want before setting foot in a convenience store. Since their c-store trips average only 3-minutes1, shoppers want those favorites to be easily accessible. When shoppers have a specific craving, generic alternatives simply don't satisfy. By prioritizing space on shelves with the items shoppers really want2 you can attract a wider, more loyal customer base amid clustered competitors.

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Kellogg’s Announces Breakthrough Innovations for 2022

Kellogg Company is excited to announce six new additions to its robust line-up of snacks, including all-new Cheez-It® Puff’d and Pop-Tarts® Eggo® Frosted Maple Flavor. Kellogg’s is an industry leader in the snacking category, out-pacing industry growth for the past three years with a combination of breakthrough innovation and category favorites. This snack expansion is part of Kellogg’s commitment to helping retailers maximize sales through strategies that optimize assortment, merchandising, promotions and shelf enhancement.

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Plant-based dining is a trend that continues to grow.

Plant-based dining is a trend that continues to grow. While 45 million consumers enjoy plant-based proteins regularly1, the fact is that 89% of them are not vegetarian or vegan. There has been a recent surge of up to 90%2 of consumers choosing plant-based alternatives.3 With 94% of Americans willing to eat more plant-based foods4, this trend is expected to continue with nearly 9 out of 10 consumers expected to retain interest in plant-based proteins.5

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