Independent Retailer Blog

In 2025, Kellanova® is taking the snack world by storm with an array of new products designed to cater to evolving consumer tastes and preferences. As a brand synonymous with innovation, we continuously track the latest trends to develop products that not only satisfy cravings but also add a twist to traditional snacking. Our Convenience Innovation line-up for 2025 reflects our commitment to providing fresh, exciting options for retailers and consumers alike. Let’s dive into the delectable details of what's new and why they are a must-have in your inventory.

In the ever-evolving world of retail and consumer goods, finding innovative ways to reward loyal customers and attract new ones is the key to driving brand loyalty and sales. The Kellanova® National Shopper Sweepstakes, also known excitingly as The Craveable Faves! To-Go Sweepstakes program, is a dazzling testament to this strategy. Designed to delight shoppers by offering them a chance to win mouthwatering prizes for purchasing their favorite snacks—or exploring new offerings—the sweepstakes is setting a new benchmark in consumer engagement. Here’s everything you need to know about this tantalizing program.

Introducing the all-new Kellanova® 2024 Rack Placement Program, exclusively crafted for c-store owners seeking to elevate their sales game. We're thrilled to announce that this game-changing initiative is now open for enrollment, offering you the chance to secure up to a $60 placement allowance from Kellanova®.

The convenience store (c-store) industry is rapidly evolving. With the constant introduction of new products and growth of existing categories, store owners have abundant opportunities to stay ahead of the curve and satisfy customers' changing needs.

Kellogg’s announces new products for the C-Store space, available to ship now

CHICAGO (January, 2023): Kellogg Company is excited to announce new additions to its portfolio of C-Store snacks, including all-new RXBAR® A.M and Cinnabon® Jumbo Snax.

Most on-the-go shoppers looking for a quick snack already know what snack brand they want before setting foot in a convenience store. Since their c-store trips average only 3-minutes1, shoppers want those favorites to be easily accessible. When shoppers have a specific craving, generic alternatives simply don't satisfy. By prioritizing space on shelves with the items shoppers really want2 you can attract a wider, more loyal customer base amid clustered competitors.

The Kellogg's® 2023 Rack Placement program is here and brand new for c-store retailers to take advantage of. This exciting opportunity is now available and with it you can earn up to a $45 placement allowance from Kellogg's®.

Consumers’ eating habits are changing and plant-based protein is becoming table stakes. At MorningStar Farms, we have spent over 40 years crafting uncompromisingly delicious plant-based takes on America’s favorite foods. Designed for back of house performance, our products make it easy to ass craveable, inspired plant-based dishes to your menu.

We all know how popular Kellogg’s line up of brands are in the convenience store channel. They have such a wide variety of brands, that consumers of all kinds love.

Kellogg Company is excited to announce six new additions to its robust line-up of snacks, including all-new Cheez-It® Puff’d and Pop-Tarts® Eggo® Frosted Maple Flavor. Kellogg’s is an industry leader in the snacking category, out-pacing industry growth for the past three years with a combination of breakthrough innovation and category favorites. This snack expansion is part of Kellogg’s commitment to helping retailers maximize sales through strategies that optimize assortment, merchandising, promotions and shelf enhancement.