Independent Retailer Blog

In 2025, Kellanova® is taking the snack world by storm with an array of new products designed to cater to evolving consumer tastes and preferences. As a brand synonymous with innovation, we continuously track the latest trends to develop products that not only satisfy cravings but also add a twist to traditional snacking. Our Convenience Innovation line-up for 2025 reflects our commitment to providing fresh, exciting options for retailers and consumers alike. Let’s dive into the delectable details of what's new and why they are a must-have in your inventory.

In the ever-evolving world of retail and consumer goods, finding innovative ways to reward loyal customers and attract new ones is the key to driving brand loyalty and sales. The Kellanova® National Shopper Sweepstakes, also known excitingly as The Craveable Faves! To-Go Sweepstakes program, is a dazzling testament to this strategy. Designed to delight shoppers by offering them a chance to win mouthwatering prizes for purchasing their favorite snacks—or exploring new offerings—the sweepstakes is setting a new benchmark in consumer engagement. Here’s everything you need to know about this tantalizing program.

In the world of snacks, innovation drives consumer interest, and Wonderful Pistachios is at the forefront with its latest offering: Jalapeno Lime No Shells Pistachios. This tantalizing flavor combination is not only a testament to the brand's commitment to quality and taste but also a golden opportunity for convenience stores (c-stores) to spice up their snack aisle. Let's dive into why this product is a must-have for c-stores looking to captivate shoppers and boost sales.

Introducing the all-new Kellanova® 2024 Rack Placement Program, exclusively crafted for c-store owners seeking to elevate their sales game. We're thrilled to announce that this game-changing initiative is now open for enrollment, offering you the chance to secure up to a $60 placement allowance from Kellanova®.

Most on-the-go shoppers looking for a quick snack already know what snack brand they want before setting foot in a convenience store. Since their c-store trips average only 3-minutes1, shoppers want those favorites to be easily accessible. When shoppers have a specific craving, generic alternatives simply don't satisfy. By prioritizing space on shelves with the items shoppers really want2 you can attract a wider, more loyal customer base amid clustered competitors.

Are you looking for a high-quality snack that will satisfy your customers' cravings for protein and flavor? Look no further than Cattleman's Cut 2.5oz Beef Jerky! This premium product line is the perfect addition to any convenience store, offering a range of distinctive flavors, high-quality ingredients, and convenient packaging that will keep your customers coming back for more.

The Kellogg's® 2023 Rack Placement program is here and brand new for c-store retailers to take advantage of. This exciting opportunity is now available and with it you can earn up to a $45 placement allowance from Kellogg's®.

We’re all building toward something great. That’s why delicious CLIF® Builders® and CLIF® Builders® Minis offer complete plant protein*, including essential amino acids to help support, rebuild, and repair muscles.

Oberto’s founder, Constantino Oberto (1889-1943), an Italian immigrant, began selling hand-made Italian sausages in 1918 from a small shop in South Seattle. 101 year later, the brand is reintroducing AUTHENTIC Italian charcuterie from Felino, Italy to the United States.

Mott’s Applesauce Pouches are the delicious treat that mom’s and kid’s alike love! Moms are starting to shop at convenience stores more and more often with their kids. They are looking for a snack that is healthy for their kids. Mott’s Applesauce Pouches delivers this as they are an excellent source of Vitamin C and is free of cholesterol and sodium. The original is always a favorite for customers but there are a variety of other flavors to choose from: