Independent Retailer Blog

We all know how popular Kellogg’s line up of brands are in the convenience store channel. They have such a wide variety of brands, that consumers of all kinds love.

Kellogg Company is excited to announce six new additions to its robust line-up of snacks, including all-new Cheez-It® Puff’d and Pop-Tarts® Eggo® Frosted Maple Flavor. Kellogg’s is an industry leader in the snacking category, out-pacing industry growth for the past three years with a combination of breakthrough innovation and category favorites. This snack expansion is part of Kellogg’s commitment to helping retailers maximize sales through strategies that optimize assortment, merchandising, promotions and shelf enhancement.

Plant-based dining is a trend that continues to grow. While 45 million consumers enjoy plant-based proteins regularly¹, the fact is that 89% of them are not vegetarian or vegan. There has been a recent surge of up to 90%² of consumers choosing plant-based alternatives.³ With 94% of Americans willing to eat more plant-based foods⁴, this trend is expected to continue with nearly 9 out of 10 consumers expected to retain interest in plant-based proteins.⁵

Hey, Look over here! Did you know that sales and profits increase by up to 15 to 20% by placing top selling impulse items in a secondary location?!

You may have noticed a new Pringles ad featured during the biggest game of the year. This years ad propels you in the world of Flavor Stacking. 

Each year, Kellogg^® strives to bring innovative products to shelves at convenience stores across the country. 2021 will provide a great lineup of exciting, new offerings across the snacking categories your consumers love.