We all know how popular Kellogg’s line up of brands are in the convenience store channel. They have such a wide variety of brands, that consumers of all kinds love.
Kellogg’s has focused on occasion-based insights to understand the most important day parts of the Convenience Channel. Kellogg’s Snacks have four key characteristics that will help increase basket size:
- High Margins
- Highly Incremental
- High Penetration
- Highly Expandable
There are also 8 high c-store destination areas that have the highest foot traffic:
- In-Aisle
- Front Counter Transaction Area
- Lobby/Entrance Area
- Store Perimeter
- Food Service Area
- Fountain Beverage Area
- Coffee Bar
- Gas Pump Signage/Offers
Kellogg’s has demonstrated significant lifts when placing permanent secondary displays that will drive incremental sales and profits.
