--- title: Independent Retailer Blog | Perfetti Van Melle description: Perfetti Van Melle | Stay up to date on the latest in the convenience store industry! From trends to industry news to new products, we have it all. Subscribe today! --- [![RBG CS Logo](https://blog.royalbuying.com/hs-fs/hubfs/RBG%20CS%20Logo.png?width=250&height=84&name=RBG%20CS%20Logo.png "RBG CS Logo")](https://blog.royalbuying.com/) Open main menu Close main menu - [Blog](https://blog.royalbuying.com/rbg_blog) - [Join](https://share.hsforms.com/19kvTUXLxQg2DzdlaeeRwwgc32r1) # Independent Retailer Blog Welcome to RBG's Independent Retailer Blog! Here you will find the latest in the convenience store industry including news from our vendor partners, industry news, trends, new products, events and more. Subscribe today to receive email updates with the latest news and updates instantly!  Select Category 2021 Olympics Advertising Airheads Albanese Confectionery AllOver Media Annabelle Candy Awards Bazooka Candy Beef Jerky Beverage BIC BIC Lighters Big League Chew Brother Mobile C-Store Services Candy Candy Data Carmex CBD CBD Beverages CBD Living CBD Water Chewy Candy Clif Bar CoolerTags Facility Services Foodservice Ford Gum Fruittella General Merchandising good2grow Gum Gummy Bears Health & Beauty Products Hi-Chew Innovation Kellogg's Keurig Dr Pepper Lil' Drug Store Marketing Meat Snacks Mentos Merchandising Merchandising Options Mints Mondelez Morinaga America New Products Oberto Perfetti Van Melle Plant Based Products Prairie City Bakery Pringles Promotions Salty Snacks Simply Beverages Snacks Taki's Technology Top Sku's Travel Size Unifirst Virginia Label Warheads Wonderful Pistachios Posts about: ## Perfetti Van Melle ![pvm-mentos-rolls](https://blog.royalbuying.com/hubfs/PVM%20Mints%20Blog%20Image.jpg) [Candy,](https://blog.royalbuying.com/rbg_blog/tag/candy) [Perfetti Van Melle,](https://blog.royalbuying.com/rbg_blog/tag/perfetti-van-melle) [Mentos](https://blog.royalbuying.com/rbg_blog/tag/mentos) ### [Mentos Continues to be a Preferred Brand with Consumers!](https://blog.royalbuying.com/rbg_blog/mentos-continues-to-be-a-preferred-brand-with-consumers) Oct 5, 2022, 2:12:12 PM Mentos mints continue to be a success in the US, ranking #1 and #2. While mint brands struggled during COVID due to the decline of usage occasions for the segment, Mentos was the only brand to outperform the category across channels. The brand continues to lead unaided awareness as #1 in the category. ![Lauren Zahakaylo](https://app.hubspot.com/settings/avatar/94b6d828f334a754e3dd8dc2d72ff5d9) [Lauren Zahakaylo](https://blog.royalbuying.com/rbg_blog/author/lauren-zahakaylo) [Read More](https://blog.royalbuying.com/rbg_blog/mentos-continues-to-be-a-preferred-brand-with-consumers) ![pvm-airheads](https://blog.royalbuying.com/hubfs/PVM%20Airheads%20Blog%20Image.jpg) [Candy,](https://blog.royalbuying.com/rbg_blog/tag/candy) [Perfetti Van Melle,](https://blog.royalbuying.com/rbg_blog/tag/perfetti-van-melle) [Airheads](https://blog.royalbuying.com/rbg_blog/tag/airheads) ### [Airheads is the Non-Chocolate Brand of Choice!](https://blog.royalbuying.com/rbg_blog/airheads-is-the-non-chocolate-brand-of-choice) Oct 5, 2022, 2:10:36 PM Airheads has been a key contributor to non-chocolate’s steady growth – with four years of double-digit growth! All five of Airheads peg sku’s are top-half ranking in the total US. These peg bags include Airheads Gummies, Airheads Bites, Airheads Soft Filled Bites, Airheads Xtremes Bites, and Airheads Xtremes Sourfuls. ![Lauren Zahakaylo](https://app.hubspot.com/settings/avatar/94b6d828f334a754e3dd8dc2d72ff5d9) [Lauren Zahakaylo](https://blog.royalbuying.com/rbg_blog/author/lauren-zahakaylo) [Read More](https://blog.royalbuying.com/rbg_blog/airheads-is-the-non-chocolate-brand-of-choice) ![](https://blog.royalbuying.com/hubfs/PVM%20Blog%20Image.jpg) [Chewy Candy,](https://blog.royalbuying.com/rbg_blog/tag/chewy-candy) [Perfetti Van Melle,](https://blog.royalbuying.com/rbg_blog/tag/perfetti-van-melle) [Fruittella](https://blog.royalbuying.com/rbg_blog/tag/fruittella) ### [Fruittella – Perfetti Van Melle’s Better For You Candy Brand!](https://blog.royalbuying.com/rbg_blog/fruittella-perfetti-van-melles-better-for-you-candy-brand) Jun 27, 2022, 4:14:45 PM Fruittella is a flavorful fruity candy innovation to meet the growing market of millennial families and their children craving tasty Better-For-You sweet indulgence options. It is made with real fruit puree. In fact, that is the first ingredient. You get all you really want from a candy – real fruit puree, colors and flavors from natural sources, peanuts & nut free, and no high-fructose corn syrup. ![Lauren Zahakaylo](https://app.hubspot.com/settings/avatar/94b6d828f334a754e3dd8dc2d72ff5d9) [Lauren Zahakaylo](https://blog.royalbuying.com/rbg_blog/author/lauren-zahakaylo) [Read More](https://blog.royalbuying.com/rbg_blog/fruittella-perfetti-van-melles-better-for-you-candy-brand) ![](https://blog.royalbuying.com/hubfs/PVM%20Image-2.jpg) [Candy,](https://blog.royalbuying.com/rbg_blog/tag/candy) [Perfetti Van Melle,](https://blog.royalbuying.com/rbg_blog/tag/perfetti-van-melle) [Mints,](https://blog.royalbuying.com/rbg_blog/tag/mints) [Gum](https://blog.royalbuying.com/rbg_blog/tag/gum) ### [Mentos Pure Fresh Gum Now Available in Paperboard Bottle](https://blog.royalbuying.com/rbg_blog/mentos-pure-fresh-gum-now-available-in-paperboard-bottle) Sep 29, 2021, 3:49:41 PM Perfetti Van Melle has launched Mentos Pure Fresh Gum in a paperboard bottle in the U.S. ![Lauren Zahakaylo](https://app.hubspot.com/settings/avatar/94b6d828f334a754e3dd8dc2d72ff5d9) [Lauren Zahakaylo](https://blog.royalbuying.com/rbg_blog/author/lauren-zahakaylo) [Read More](https://blog.royalbuying.com/rbg_blog/mentos-pure-fresh-gum-now-available-in-paperboard-bottle) ![](https://blog.royalbuying.com/hubfs/PVM%20Image-1.jpg) [Innovation,](https://blog.royalbuying.com/rbg_blog/tag/innovation) [Chewy Candy,](https://blog.royalbuying.com/rbg_blog/tag/chewy-candy) [Perfetti Van Melle](https://blog.royalbuying.com/rbg_blog/tag/perfetti-van-melle) ### [Perfetti Van Melle to Launch First Fruit-tella Products in the U.S.](https://blog.royalbuying.com/rbg_blog/perfetti-van-melle-fruitella) Sep 26, 2021, 8:01:20 PM Perfetti Van Melle USA, Inc. is launching the first soft gummy products in the U.S. under the *Fruit-tella* brand, which has strong roots in Europe. ![Lauren Zahakaylo](https://app.hubspot.com/settings/avatar/94b6d828f334a754e3dd8dc2d72ff5d9) [Lauren Zahakaylo](https://blog.royalbuying.com/rbg_blog/author/lauren-zahakaylo) [Read More](https://blog.royalbuying.com/rbg_blog/perfetti-van-melle-fruitella) ![](https://blog.royalbuying.com/hubfs/PVM%20Image.jpg) [Candy,](https://blog.royalbuying.com/rbg_blog/tag/candy) [Candy Data,](https://blog.royalbuying.com/rbg_blog/tag/candy-data) [Perfetti Van Melle](https://blog.royalbuying.com/rbg_blog/tag/perfetti-van-melle) ### [Delicious Airheads Filled Ropes!](https://blog.royalbuying.com/rbg_blog/delicious-airheads-filled-ropes) Aug 6, 2021, 3:03:38 PM Candy has been a critical growth driving segment for the total convenience category. Airheads innovation has proven to be mainly incremental to the category, including gum, and has proven to have more incremental innovation than the competition. ![Lauren Zahakaylo](https://app.hubspot.com/settings/avatar/94b6d828f334a754e3dd8dc2d72ff5d9) [Lauren Zahakaylo](https://blog.royalbuying.com/rbg_blog/author/lauren-zahakaylo) [Read More](https://blog.royalbuying.com/rbg_blog/delicious-airheads-filled-ropes) #### Our Company - [About Us](https://landing.royalbuying.com/about-us) - [Become a Vendor](https://share.hsforms.com/103F54SycQTad3k0s6NDfYgc32r1) - [Advertise With Us](https://share.hsforms.com/103F54SycQTad3k0s6NDfYgc32r1) #### Questions - [FAQ's](https://landing.royalbuying.com/faqs) - [Member Benefits](https://landing.royalbuying.com/member-benefits) - [Join RBG](https://share.hsforms.com/19kvTUXLxQg2DzdlaeeRwwgc32r1) #### Stay Up To Date - [Blog](https://blog.royalbuying.com/rbg_blog) - [Facebook](https://www.facebook.com/rbgclubservices) - [LinkedIn](https://blog.royalbuying.com/rbg_blog/tag/www.linkedin.com/company/rbg-club-services) ### Subscribe to Our Marketing Follow us on Facebook Follow us on LinkedIn Follow us on Twitter