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Mentos mints continue to be a success in the US, ranking #1 and #2. While mint brands struggled during COVID due to the decline of usage occasions for the segment, Mentos was the only brand to outperform the category across channels. The brand continues to lead unaided awareness as #1 in the category.
Airheads has been a key contributor to non-chocolate’s steady growth – with four years of double-digit growth! All five of Airheads peg sku’s are top-half ranking in the total US. These peg bags include Airheads Gummies, Airheads Bites, Airheads Soft Filled Bites, Airheads Xtremes Bites, and Airheads Xtremes Sourfuls.
Fruittella is a flavorful fruity candy innovation to meet the growing market of millennial families and their children craving tasty Better-For-You sweet indulgence options. It is made with real fruit puree. In fact, that is the first ingredient. You get all you really want from a candy – real fruit puree, colors and flavors from natural sources, peanuts & nut free, and no high-fructose corn syrup.
Perfetti Van Melle has launched Mentos Pure Fresh Gum in a paperboard bottle in the U.S.
Perfetti Van Melle USA, Inc. is launching the first soft gummy products in the U.S. under the Fruit-tella brand, which has strong roots in Europe.
Candy has been a critical growth driving segment for the total convenience category. Airheads innovation has proven to be mainly incremental to the category, including gum, and has proven to have more incremental innovation than the competition.
