Perfetti Van Melle has launched Mentos Pure Fresh Gum in a paperboard bottle in the U.S.
This is the first product in the gum category from the confectioner to be delivered to the market in a paperboard bottle. The new bottle is 90% paperboard, is certified recyclable, and contains instructions for recycling.
The paperboard bottle uses technology that is specifically tailored to Mentos Pure Fresh Gum, in a unique partnership between Perfetti Van Melle and AR Packaging Systems AB. The technology is designed to ensure Mentos’ high standards for product safety and freshness.
Available in two flavors: Fresh Mint and Spearmint. Each bottle comes with 80 pieces with a suggested retail price of $4.99. This product is expected to be on shelves in the first half of 2022!
The company first announced this new product at the 2021 Sweets & Snacks Expo. In fact, it won Most Innovative New Product Award in the Gum & Mints category.
