Delicious Airheads Filled Ropes!

Candy has been a critical growth driving segment for the total convenience category. Airheads innovation has proven to be mainly incremental to the category, including gum, and has proven to have more incremental innovation than the competition. Airheads Gummies had 50% incremental to Airheads brand at a major retailer. Also, Airheads sub-brands are driving incremental household penetration. 56% of Airheads’ households are unique.

Ropes are the fastest-growing segment in the category and are worth $96MM. Market share leader SweeTarts Ropes only offers a single pack option, and other key players are entering the marketplace, but with limited flavor offerings. Incremental growth through format innovation is working for SweeTarts and other brands.

Airheads are about inspiring consumers to play through our flavorful products. There is only one Airheads. They purposefully differentiate to delight current consumers and to attract new users. Airheads are a product that encourages you to play with the candy itself before you eat it. It delivers a playful experience in the mouth – pop, bite, chew yield a total taste encounter (multi-textures, flavors, colors).

Introducing Airheads Filled Ropes! This delicious new product features five favorite Airheads flavors: blue raspberry, watermelon, cherry, strawberry, and orange. There are many reasons why Airheads will be unique within the ropes segment:

1. Preferred 2 to 1 over top competitor SweeTarts Ropes

2. Flavor variety drives the strongest purchase intent.

3. Incremental to the category – 64% of shoppers will purchase in addition to their current NCC products

4. Optimized artwork features a front window panel that displays the deliciously sweet sugar-coated product.

Stock up on this delicious new product today! Check with your wholesaler for availability.