Independent Retailer Blog

When it comes to sweet success in the confectionery arena, Bazooka Candy Brands is not just playing the game—they're winning it. With a portfolio that packs a flavorful punch, Bazooka has established itself as a heavyweight in the market, particularly with the younger candy-crushing crowd. With the latest sales data revealing that Bazooka Candy Brands represent three of the top seven and five of the top twenty SKU's in MULO +C, it’s time to take a closer look at what makes these treats a top draw for kids—and their parents.

Bazooka Candy Brands is continuing to experience strong results and momentum for their lineup of products. Bazooka continues to outpace the category and outpace the industry in Non-Chocolate Confections. The brand is also a top 3 non-chocolate manufacturer! Much of this strong growth is due to their consistent innovation and new products. Below is an overview of this years newest and hottest products from Bazooka:

Candy has been a critical growth driving segment for the total convenience category. Airheads innovation has proven to be mainly incremental to the category, including gum, and has proven to have more incremental innovation than the competition.