Bazooka Candy Brands Continues to Experience Strong Results
Bazooka Candy Brands is continuing to experience strong results and momentum for their lineup of products. Bazooka continues to outpace the category and outpace the industry in Non-Chocolate Confections. The brand is also a top 3 non-chocolate manufacturer! Much of this strong growth is due to their consistent innovation and new products. Below is an overview of this years newest and hottest products from Bazooka:
New Partnership: DC League of Super-Pets
DC’s first ever animated movie for all audiences combining two of the most loved things in the world pets and superheroes. DC Superheroes franchise has generated over $12B in global box office. Bazooka’s DC League of Super-Pets merchandiser is designed for quick sell-through and Roi. It includes 3 of the Top 5 kids’ Non-Chocolate count goods to generate strong and timely sell-through:
- 36 Baby Bottle Pops (ranked #1)
- 24 Juicy Drop Pops (#2)
- 36 Jumbo Push Pops (#5)
The merchandiser features impactful graphics featuring Super Pets characters on all flavors. This merchandiser offers flexible options. It can be displayed as a shipper or a power wing.
Juicy Drop Re-Mix Sweet & Sour Chewy Candy
Juicy Drop is a powerhouse brand. It is the #5 kids’ non-chocolate brand with explosive +38% growth. Juicy Drop Pop continues to be a kid favorite and is ranked #2 among all kids non-chocolate count goods at +40% growth. Both growth rates are 8x total non-chocolate!
Introducing new Juicy Drop Remix. This new product features sweet and sour coated chewy bites that come in a unique, portable dispenser. Slide to the left for sweet then slide to the right for sour to make your perfect mix in every bite! This unique, resealable packaging is perfect to take on the go. Kids love that it is new and different and that they can choose how sweet and sour you want it. It’s like a toy and candy all in one!
Star Wars The Mandalorian Finders Keepers
Globally, the candy and toy surprise business is approximately $7 billion. This segment has the potential to reach $350 million + in the United States. There are many reasons why you should add Finders Keepers to your candy set:
- Exceptional 8.7% growth exceeding the total confectionery category
- Highly productive line with strongest sales velocity per linear inch after Kinder
- Powerful licenses that appeal broadly to girls and boys
- Strong TV, digital, and social media support to accelerate sales
- Media and influencer support to drive awareness and accelerate trial
- Unparalleled product benefits
- 4 flavors of delicious character shaped gummies
- Collectable figures to promote multiple purchases
Introducing Everyday Finders Keepers Star Wars Gummy Cup: Mandalorian. Each Finders Keepers box contains:
- #1 NPD – Boys Property
- Star Wars: Mandalorian Sales across all categories is up +70%
- Nominated for 4 Toy of the Year Awards
There is also a high impact merchandiser available to generate strong and timely impulse sales:
- 4 flavors of delicious character-shaped gummies
- One of 7 collectable pencil-topper
- One of 10 character discs with Star Wars: Mandalorian art and trivia.
Stock up on these new products today! Check with your wholesaler for availability or to place an order.
