Fruittella – Perfetti Van Melle’s Better For You Candy Brand!
Fruittella is a flavorful fruity candy innovation to meet the growing market of millennial families and their children craving tasty Better-For-You sweet indulgence options. It is made with real fruit puree. In fact, that is the first ingredient. You get all you really want from a candy – real fruit puree, colors and flavors from natural sources, peanuts & nut free, and no high-fructose corn syrup.
Fruitella wins with consumers in flavor and texture. With fruit puree as the #1 ingredient, product experience is on par with category leaders across all key attributes and better than lead better-for-you options, fruiter and more flavorful. The product stands out on the shelf and provides a better for you option kids and adults are looking for as a sweet indulgent treat.
- 70% of non-chocolate users 18-45 agree that Fruittella is a candy for the whole family.
- 69% of non-chocolate users 18-45 agree that Fruittella looks like a candy that is better for them than other candies they buy.
Fruitella is available in two fruit flavor combinations: Mixed Berry (Strawberry & Raspberry) and Peach & Mango! Each gummy flavor has a fun and playful fruit character shape. Available in two peg bag sizes, 3.2 ounce (SRP $1.79) and 5 ounce (SRP $2.49).
Check with your wholesaler for availability or to place an order!