The Mott’s brand continues to grow year over year! Mott’s is the #1 brand in both juice and sauce, with sales growth in both categories. Consumers love the brand with solid health and trust equity. It drives buyer growth and has been gaining in both households and buyer growth.
The sauce category is typically split into three categories: jar, cap, and pouch. The sauce category is a $1 billion category. Of that dollar share, pouches make up 46%, cups at 35%, and jars at 19%. Mott’s offers a product in each category!
The Keurig Dr Pepper portfolio delivers on the broadest needs of the category. There is an expansive assortment across forms and flavors, including pouch, cup, and jar. Pouches are a great entry point into the category and are perfect for lunch and snacks away from home. Cups are perfect for lunch and snacks away from home and at home. Lastly, jars are mainly used for lunch, dinner, or dessert at home and used as an ingredient in baking!
There are a few critical strategies for driving growth in this category:
- Continued flavor innovation
- Single-serve expansion
- New clear pouch to improve visibility to product quality
- Trade up to larger sizes
- Innovating on health snack offerings
When it comes to Mott’s Apple Juice, single-serve PET is the growth engine or the category. Single-serve is driving growth and within single-serve PET is the largest segment driving that growth. In addition, fruit punch is among the fastest-growing flavors for single-serve PET.
Are you carrying Mott’s products in your store? If not, stock up today. Check with your wholesaler for availability or to place an order.
