Consumers Come Back For The Brands They Love.
Most on-the-go shoppers looking for a quick snack already know what snack brand they want before setting foot in a convenience store. Since their c-store trips average only 3-minutes1, shoppers want those favorites to be easily accessible. When shoppers have a specific craving, generic alternatives simply don't satisfy. By prioritizing space on shelves with the items shoppers really want2 you can attract a wider, more loyal customer base amid clustered competitors.