--- title: Why FIJI Water Belongs on Your Shelves description: Carrying FIJI Water lets your convenience store offer a premium, differentiated bottled water option that appeals to customers looking for quality and brand-recognition. --- [![RBG CS Logo](https://blog.royalbuying.com/hs-fs/hubfs/RBG%20CS%20Logo.png?width=250&height=84&name=RBG%20CS%20Logo.png "RBG CS Logo")](https://blog.royalbuying.com/) Open main menu Close main menu - [Blog](https://blog.royalbuying.com/rbg_blog) - [Join](https://share.hsforms.com/19kvTUXLxQg2DzdlaeeRwwgc32r1) [Beverage](https://blog.royalbuying.com/rbg_blog/tag/beverage) # Why FIJI Water Belongs on Your Shelves ![Lauren Zahakaylo](https://app.hubspot.com/settings/avatar/94b6d828f334a754e3dd8dc2d72ff5d9) [Lauren Zahakaylo](https://blog.royalbuying.com/rbg_blog/author/lauren-zahakaylo) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.royalbuying.com/rbg_blog/why-fiji-water-belongs-on-your-shelves) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.royalbuying.com/rbg_blog/why-fiji-water-belongs-on-your-shelves) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.royalbuying.com/rbg_blog/why-fiji-water-belongs-on-your-shelves) ![11 Fiji Water Rebate_Email](https://blog.royalbuying.com/hs-fs/hubfs/11%20Fiji%20Water%20Rebate_Email.png?width=800&height=600&name=11%20Fiji%20Water%20Rebate_Email.png) FIJI Water comes from a **protected artesian aquifer** on the island of Viti Levu in the Fiji Islands. This unique origin helps create a distinct mineral profile — including silica, magnesium and calcium — that gives the water a “soft mouth-feel.”  Because of its premium positioning, FIJI Water offers your store these advantages: 1. **Premium Product with Margin Potential** The brand has strong appeal as an upscale bottled water option. Having FIJI Water in your cooler gives you an opportunity to offer a higher-price, higher-margin water product, appealing to customers seeking quality rather than just the lowest price. 2. **Differentiation & Brand Recognition** FIJI’s square bottle, distinctive label and “artisan water” story help it stand out on shelves. Customers recognize the brand and may choose it over standard bottled water options — good for average transaction value. 3. **Appeals to Health- and Brand-Conscious Shoppers** With increasing consumer interest in premium and “better” beverages (even among convenience store guests), offering a product like FIJI gives you a “premium water” option for those skipping soda or energy drinks. The rich mineral story and origin help strengthen that positioning. 4. **Fill a Gap in the Offering** Many convenience stores carry standard bottled waters and value brands. But premium water offerings are less common and can help capture customers looking for something a step up. This can also pair well with other health-oriented or premium beverage zones. 5. **Marketing & Storytelling Opportunity** FIJI’s origin story (remote aquifer, volcanic rock filtration, untouched until bottling) gives you marketing copy for coolers, shelf tags or social posts — helping convey value to customers. For example: “From the remote Fiji Islands. Soft mineral water. Premium taste.” This helps justify the premium price to shoppers. ### Practical Tips for Your Store - Place FIJI Water in a **premium cooler zone** — perhaps at eye level or in a dedicated “premium water” shelf section. - Consider **smaller pack sizes** (e.g., 330 mL or 500 mL) for grab-and-go customers to drive higher profit per ounce and appeal to impulse buyers. - Highlight the **origin story** or key features (e.g., “Artesian aquifer,” “soft mouthfeel,” “minerals silica & magnesium”) on shelf signs or social media to educate customers about why it’s premium. - Pair with complementary items (snacks, healthier beverage alternatives) to boost basket size — e.g., “Grab a FIJI Water & a protein bar.” - Monitor sales and margin — because premium water costs more, ensure your pricing supports margin and your turnover is sufficient given shelf space. ### Final Take Carrying FIJI Water lets your convenience store offer a **premium, differentiated bottled water option** that appeals to customers looking for quality and brand-recognition. With strong storytelling, brand awareness, and margin potential, it’s a smart addition to your beverage lineup. Would you like me to pull together **wholesale case pricing**, **suggested retail price ranges**, and **stocking tips** for convenience store settings?       ### Leave a Comment ## Related Articles [![](https://blog.royalbuying.com/hubfs/04%20RKT%20Mega%20Bars_Email%20(2)%20copy.png)](https://blog.royalbuying.com/rbg_blog/frozen-breakfast-landscape-and-the-rise-of-delicious-waffles-in-convenience-stores) [Kellogg's](https://blog.royalbuying.com/rbg_blog/tag/kelloggs) ### [Frozen Breakfast Landscape and the Rise of Delicious Waffles in Convenience Stores](https://blog.royalbuying.com/rbg_blog/frozen-breakfast-landscape-and-the-rise-of-delicious-waffles-in-convenience-stores) The convenience store (c-store) industry is rapidly evolving. 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