FIJI Water comes from a protected artesian aquifer on the island of Viti Levu in the Fiji Islands. This unique origin helps create a distinct mineral profile — including silica, magnesium and calcium — that gives the water a “soft mouth-feel.”
Because of its premium positioning, FIJI Water offers your store these advantages:
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Premium Product with Margin Potential
The brand has strong appeal as an upscale bottled water option. Having FIJI Water in your cooler gives you an opportunity to offer a higher-price, higher-margin water product, appealing to customers seeking quality rather than just the lowest price. -
Differentiation & Brand Recognition
FIJI’s square bottle, distinctive label and “artisan water” story help it stand out on shelves. Customers recognize the brand and may choose it over standard bottled water options — good for average transaction value. -
Appeals to Health- and Brand-Conscious Shoppers
With increasing consumer interest in premium and “better” beverages (even among convenience store guests), offering a product like FIJI gives you a “premium water” option for those skipping soda or energy drinks. The rich mineral story and origin help strengthen that positioning. -
Fill a Gap in the Offering
Many convenience stores carry standard bottled waters and value brands. But premium water offerings are less common and can help capture customers looking for something a step up. This can also pair well with other health-oriented or premium beverage zones. -
Marketing & Storytelling Opportunity
FIJI’s origin story (remote aquifer, volcanic rock filtration, untouched until bottling) gives you marketing copy for coolers, shelf tags or social posts — helping convey value to customers. For example: “From the remote Fiji Islands. Soft mineral water. Premium taste.” This helps justify the premium price to shoppers.
Practical Tips for Your Store
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Place FIJI Water in a premium cooler zone — perhaps at eye level or in a dedicated “premium water” shelf section.
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Consider smaller pack sizes (e.g., 330 mL or 500 mL) for grab-and-go customers to drive higher profit per ounce and appeal to impulse buyers.
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Highlight the origin story or key features (e.g., “Artesian aquifer,” “soft mouthfeel,” “minerals silica & magnesium”) on shelf signs or social media to educate customers about why it’s premium.
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Pair with complementary items (snacks, healthier beverage alternatives) to boost basket size — e.g., “Grab a FIJI Water & a protein bar.”
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Monitor sales and margin — because premium water costs more, ensure your pricing supports margin and your turnover is sufficient given shelf space.
Final Take
Carrying FIJI Water lets your convenience store offer a premium, differentiated bottled water option that appeals to customers looking for quality and brand-recognition. With strong storytelling, brand awareness, and margin potential, it’s a smart addition to your beverage lineup.
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