Consumer demand for premium snacks continues to rise, especially in the meat snack category. In fact, 68% of consumers say they purchase premium snacks, showing that today’s shoppers value quality and indulgent experiences over price alone.
To meet this demand, Cattleman’s Cut is expanding its lineup with new American Wagyu jerky and a newly reformulated Old Fashioned stick, both designed to deliver bold flavor and high-protein convenience.
American Wagyu Jerky: A Premium On-the-Go Snack
Cattleman’s Cut American Wagyu jerky offers a rich, satisfying snack experience for consumers seeking high-quality protein. Designed for busy lifestyles, it delivers a premium, high-protein option that’s perfect for on-the-go snacking.
The product is already showing strong performance in other markets, averaging 2.5 units sold per store per week.
Improved Old Fashioned Stick
Cattleman’s Cut is also launching a new and improved Old Fashioned stick, featuring a significantly enhanced formula that delivers better flavor and a more satisfying bite.
Each stick provides 5–7 grams of protein, making it a convenient snack option for consumers looking for a quick protein boost.
Retail-Ready Formats
The products are available in several retail-friendly formats designed to drive trial and repeat purchases, including:
- 2 oz jerky
- 4.5 oz sticks
- 0.9 oz single-serve sticks in 20-count displays
Both the jerky and stick products carry an SRP of $6.99, positioning them as premium yet accessible snack options.
Brand Transition Update
The current Cattleman’s–Yellowstone dual branding will phase out by late 2025, with products transitioning to Cattleman’s-only branding by March 2026. UPC codes will remain unchanged, making the transition easy for retailers.
A Growing Opportunity for Retailers
As premium snacking continues to grow, high-quality protein snacks like Cattleman’s Cut American Wagyu jerky and the improved Old Fashioned stick offer retailers an opportunity to meet consumer demand while driving strong impulse purchases.
