NEW Ooey Gooey Molten Lava Cakes
Snacking has never been as prevalent as it currently is with today’s consumers. With snacking occasions on the rise, consumers are seeking out indulgent treats more than they ever have. In fact, according to IRI, the “True Indulgence” snacking segment was not only the largest in 2020, but it was also the fastest-growing, increasing by 12% (IRI Integrated Fresh). To help retailers tackle this growing snack trend, Prairie City Bakery has developed a dessert snack which is “True Indulgence” in every sense of the phrase.
Ooey Gooey Molten Lava Cakes are an extremely indulgent dessert snack that is just what consumers are seeking out. These delicious, individually wrapped, cakes are an on-trend item that can be enjoyed anywhere and any time of day. Ooey Gooey Molten Lava Cakes feature a soft and delicious, fudgy cake, filled with a decadent ooey gooey lava icing. Available in three flavors, Fudge is a chocolate lover's dream, Salted Caramel is the perfect blend of sweet and salty, and Peanut Butter is a flavor explosion with peanut butter morsels throughout. A great handheld treat ate at room temperature, Ooey Gooey Molten Lava Cakes can also be enjoyed warm by simply heating them in a microwave for 10 seconds.
As stated in IRI’s 2021 Snacking Survey, 70% of consumers want snacks that have premium flavors and/or premium quality. Each flavor of Ooey Gooey Molten Lava Cakes is unique, decadent, and a proven winner. Fudge (chocolate/chocolate), Peanut Butter (peanut butter/chocolate), and Salted Caramel (salted caramel/chocolate) were each identified as top flavor trends for 2021 by IRI and keep consumers coming back for more, year after year.
A versatile product, Ooey Gooey Molten Lava Cakes also provides retailers with several merchandising options and flexibility being a thaw-and-sell item. Packed in low-profile, 6-count merchandisers, with additional 3-tier displays available, Molten Lava Cakes are great impulse items near the register or coffee bar, as well as in traditional inline sets. When looking at impulse options, of consumers who say they are influenced at checkout, 54% say they want indulgent options (IRI 2021 Snack Survey). Ooey Gooey Butter Cakes are the perfect indulgent option to capture those sales.
Founded in 1994, Prairie City Bakery is headquartered in Vernon Hills, Ill. They provide premium, fully-baked, thaw-and-sell bakery solutions to the convenience store, foodservice, and in-store bakery channels nationwide. With a full line of award-winning products and a variety of individually wrapped and foodservice solutions, Prairie City Bakery is the total package. Plus, Prairie City Bakery offers you our expertise and proven merchandising solutions to help you design a winning pastry program for your store.
Please contact Prairie City Bakery at 1-800-338-5122 or customerservice@pcbakery.com to order Ooey Gooey Molten Lava Cakes for your store.
