NEW Kellogg’s Merchandising Strategy

We all know how popular Kellogg’s line up of brands are in the convenience store channel. They have such a wide variety of brands, that consumers of all kinds love.

Kellogg’s has focused on occasion-based insights to understand the most important day parts of the Convenience Channel. Kellogg’s Snacks have four key characteristics that will help increase basket size:

1. High Margins
2. Highly Incremental
3. High Penetration
4. Highly Expandable

There are also 8 high c-store destination areas that have the highest foot traffic:

1. In-Aisle
2. Front Counter Transaction Area
3. Lobby/Entrance Area
4. Store Perimeter
5. Food Service Area
6. Fountain Beverage Area
7. Coffee Bar
8. Gas Pump Signage/Offers

Kellogg’s has demonstrated significant lifts when placing permanent secondary displays that will drive incremental sales and profits.