Football weekends, backyard grilling, and fall gatherings give shoppers plenty of reasons to stock up on snacks. For convenience stores, a seasonal assortment can connect those occasions with something different to try.
Pringles® and Cheez-It® are teaming up with MillerCoors™ on three limited-time flavors inspired by savory favorites: Pringles Beer Cheeseburger, Pringles Beer-Braised Steak, and Cheez-It Beer Cheese.
Three Flavors for the Fall Snack Lineup
Pringles Beer Cheeseburger brings a burger-inspired flavor to the brand’s signature crisps. Its navy-and-gold packaging features Miller Lite branding and a recognizable cheeseburger image.
Pringles Beer-Braised Steak offers another savory direction, pairing a steak-inspired flavor concept with distinctive red-and-gold packaging.
Cheez-It Beer Cheese rounds out the assortment with a beer-cheese-inspired take on the familiar snack cracker. The 3oz bag features bold red-and-purple packaging that stands apart from the Pringles cans while connecting with the same seasonal theme.
Together, the products give shoppers three ways to explore the collaboration.
Bring the Collection Together with a Shipper Display
The “Fire Up Fall Flavor” 46-count shipper groups the lineup in one branded display. The assortment includes:
- 18 Cheez-It Beer Cheese bags
- 14 Pringles Beer Cheeseburger cans
- 14 Pringles Beer-Braised Steak cans
The display creates a dedicated home for the collection, making it easier to present the products as a coordinated seasonal offering. Reference item #38000-33558 when discussing the shipper with your sales representative.
Connect Your Display with Fall Shopping Occasions
A seasonal theme works best when shoppers can quickly understand the products and find what they want. Keep the focus on the flavors, recognizable brands, and occasions the snacks fit.
Consider these merchandising ideas:
Choose a visible location. Place the shipper along a frequently traveled shopping path where your store layout allows.
Keep the collection together. Showing all three flavors in one location helps communicate the collaboration and makes comparison easier.
Use clear seasonal messaging. A simple headline such as “Fire Up Fall Flavor” connects the assortment with football weekends and grilling gatherings.
Make prices easy to find. Keep labels visible and clearly associated with each product.
Maintain the presentation. Face packages forward and replenish the display so customers can see the full selection.
Give Familiar Brands a Fresh Seasonal Role
Limited-time flavors offer regular customers something different to explore within brands they recognize. This collection combines Pringles crisps and Cheez-It crackers with savory flavor concepts and a cohesive fall presentation.
For c-store operators planning a seasonal snack feature, the lineup offers a starting point for a football- or grilling-themed display.
Contact your sales representative for ordering details and availability of the “Fire Up Fall Flavor” assortment.
