--- title: Rice Krispies Treats® Bliss™ Brings a New Indulgent Snack Experience description: Rice Krispies Treats® Bliss™ combines the familiar marshmallow and crispy rice base with indulgent additions. --- [![RBG CS Logo](https://blog.royalbuying.com/hs-fs/hubfs/RBG%20CS%20Logo.png?width=250&height=84&name=RBG%20CS%20Logo.png "RBG CS Logo")](https://blog.royalbuying.com/) Open main menu Close main menu - [Blog](https://blog.royalbuying.com/rbg_blog) - [Join](https://share.hsforms.com/19kvTUXLxQg2DzdlaeeRwwgc32r1) [Kellogg's](https://blog.royalbuying.com/rbg_blog/tag/kelloggs) [Snacks](https://blog.royalbuying.com/rbg_blog/tag/snacks) # Rice Krispies Treats® Bliss™ Brings a New Indulgent Snack Experience ![Lauren Zahakaylo](https://app.hubspot.com/settings/avatar/94b6d828f334a754e3dd8dc2d72ff5d9) [Lauren Zahakaylo](https://blog.royalbuying.com/rbg_blog/author/lauren-zahakaylo) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.royalbuying.com/rbg_blog/rice-krispies-treats-bliss-brings-a-new-indulgent-snack-experience) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.royalbuying.com/rbg_blog/rice-krispies-treats-bliss-brings-a-new-indulgent-snack-experience) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.royalbuying.com/rbg_blog/rice-krispies-treats-bliss-brings-a-new-indulgent-snack-experience) ![Kellanova - RKT Bliss](https://blog.royalbuying.com/hs-fs/hubfs/Kellanova%20-%20RKT%20Bliss.png?width=430&height=430&name=Kellanova%20-%20RKT%20Bliss.png) Consumers today are looking for snacks that deliver more than just convenience—they want indulgent flavors, exciting textures, and premium experiences. That trend is especially strong in the convenience channel, where shoppers often make impulse purchases based on taste and novelty. That’s why the new Rice Krispies Treats® Bliss™ is generating buzz. Launching in November 2025, this new snack takes the classic Rice Krispies Treats® experience and elevates it with richer ingredients and layered textures designed to satisfy modern snack cravings. A Premium Twist on a Classic Treat Rice Krispies Treats® Bliss™ combines the familiar marshmallow and crispy rice base with indulgent additions that create a more luxurious snack experience. Each bar includes praline-coated pretzels, chocolate or caramel flavored chunks, and an enrobed bottom layer, delivering a satisfying mix of sweet and salty flavors with crunchy and chewy textures. This layered combination transforms a familiar favorite into a premium snack designed for today’s indulgence-driven consumers. Strong Appeal for Convenience Stores Consumer research shows that 92% of convenience store shoppers express purchase interest in Rice Krispies Treats® Bliss™, highlighting strong potential for impulse purchases. The product is also well positioned to attract adult snackers ages 18–54, a key demographic that continues to seek out more indulgent snack options. Two Craveable Flavors Rice Krispies Treats® Bliss™ will be available in two indulgent varieties: - Caramel Pretzel Sea Salt - Chocolate Pretzel Sea Salt Each bar comes in a 1.5 oz format with 12-count cases, making it easy for retailers to merchandise in snack aisles or near checkout areas. Driving the Future of Indulgent Snacking As consumers continue to look for premium snack experiences, products like Rice Krispies Treats® Bliss™ offer retailers a new way to stand out. With strong consumer interest and indulgent flavor combinations, Bliss™ is poised to become a fan-favorite treat that drives impulse purchases and snack category growth. ### Leave a Comment ## Related Articles [![](https://blog.royalbuying.com/hubfs/Hi-Chew%20Image.jpg)](https://blog.royalbuying.com/rbg_blog/give-your-taste-buds-a-burst-of-happiness) [Candy](https://blog.royalbuying.com/rbg_blog/tag/candy) [Chewy Candy](https://blog.royalbuying.com/rbg_blog/tag/chewy-candy) [Morinaga America](https://blog.royalbuying.com/rbg_blog/tag/morinaga-america) [Hi-Chew](https://blog.royalbuying.com/rbg_blog/tag/hi-chew) ### [Give Your Taste Buds a Burst of Happiness](https://blog.royalbuying.com/rbg_blog/give-your-taste-buds-a-burst-of-happiness) HI-CHEW™, the immensely fruity, intensely chewy candy expands its innovative portfolio of vibrant flavors with the launch of the HI-CHEW™ Berry Mix, featuring three new... ![Lauren Zahakaylo](https://app.hubspot.com/settings/avatar/94b6d828f334a754e3dd8dc2d72ff5d9) [Lauren Zahakaylo](https://blog.royalbuying.com/rbg_blog/author/lauren-zahakaylo) [Read More](https://blog.royalbuying.com/rbg_blog/give-your-taste-buds-a-burst-of-happiness) [![DCLeague_Superpets](https://blog.royalbuying.com/hubfs/Bazooka%20Image-1.jpg)](https://blog.royalbuying.com/rbg_blog/bazooka-candy-brands-continues-to-experience-strong-results) [Innovation](https://blog.royalbuying.com/rbg_blog/tag/innovation) [Candy](https://blog.royalbuying.com/rbg_blog/tag/candy) [Bazooka Candy](https://blog.royalbuying.com/rbg_blog/tag/bazooka-candy) [Candy Data](https://blog.royalbuying.com/rbg_blog/tag/candy-data) [Promotions](https://blog.royalbuying.com/rbg_blog/tag/promotions) ### [Bazooka Candy Brands Continues to Experience Strong Results](https://blog.royalbuying.com/rbg_blog/bazooka-candy-brands-continues-to-experience-strong-results) Bazooka Candy Brands is continuing to experience strong results and momentum for their lineup of products. Bazooka continues to outpace the category and outpace the... ![Lauren Zahakaylo](https://app.hubspot.com/settings/avatar/94b6d828f334a754e3dd8dc2d72ff5d9) [Lauren Zahakaylo](https://blog.royalbuying.com/rbg_blog/author/lauren-zahakaylo) [Read More](https://blog.royalbuying.com/rbg_blog/bazooka-candy-brands-continues-to-experience-strong-results) #### Our Company - [About Us](https://landing.royalbuying.com/about-us) - [Become a Vendor](https://share.hsforms.com/103F54SycQTad3k0s6NDfYgc32r1) - [Advertise With Us](https://share.hsforms.com/103F54SycQTad3k0s6NDfYgc32r1) #### Questions - [FAQ's](https://landing.royalbuying.com/faqs) - [Member Benefits](https://landing.royalbuying.com/member-benefits) - [Join RBG](https://share.hsforms.com/19kvTUXLxQg2DzdlaeeRwwgc32r1) #### Stay Up To Date - [Blog](https://blog.royalbuying.com/rbg_blog) - [Facebook](https://www.facebook.com/rbgclubservices) - [LinkedIn](https://blog.royalbuying.com/rbg_blog/www.linkedin.com/company/rbg-club-services) ### Subscribe to Our Marketing Follow us on Facebook Follow us on LinkedIn Follow us on Twitter