Morinaga continues to expand its popular Hi-Chew lineup with the new Hi-Chew Blue Raspberry Stick—a bold, eye-catching addition designed to drive impulse purchases and satisfy demand for trending flavors at the candy set.
A New Flavor That Meets Proven Demand
Blue raspberry is a top-performing candy flavor across convenience retail. Previously available only in assorted Hi-Chew mixes, this new single-flavor Blue Raspberry Stick allows operators to merchandise a fan-favorite flavor on its own, making it easier for shoppers to spot, choose, and buy.
Trusted Hi-Chew Texture, New SKU Opportunity
Hi-Chew’s signature chewy texture continues to set the brand apart from traditional taffy or gum. With the introduction of this new stick format flavor, retailers can refresh their candy assortment while leveraging the strong brand recognition and repeat purchase behavior Hi-Chew is known for.
Ideal for Impulse and Grab-and-Go Displays
The stick format is compact, individually wrapped, and well-suited for:
- Front-end candy sets
- Checkout and counter displays
- Peg hooks and clip strips
This new Hi-Chew SKU is designed for fast turns and easy replenishment, making it a strong option for high-traffic locations.
Why It Belongs in Your Candy Set
Adding the Hi-Chew Blue Raspberry Stick helps operators:
- Capitalize on a trending flavor profile
- Refresh the Hi-Chew assortment with a new product
- Drive impulse sales with a recognizable brand
- Appeal to younger shoppers and loyal Hi-Chew fans alike
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