Having multi-serve and single-serve packaging is important for convenience store operators. Alcohol consumption is shifting to at home. 55% of Americans prefer at home consumption1.
Single-serve packaging appeals to different at home mixing occasions. While multi-serve sizes are ideal for large gatherings, single-serve sizes are ideal for consuming by individuals or with small gatherings2.
Single-serve is important to consumers. According to respondents of a CSD Packaging Usage Occasion Study3, 60% like single-serve containers, 58% helps with portion control, 56% can take anywhere, 49% easy to hold, and 48% easy to pour.
Mixer single-serve products are a growth opportunity as consumer purchases of these pack types are outpacing the category.
Single-serve is over delivering on growth4. It is up 10% of category sales, with 64% growth. Mixer single-serve is also delivering consistent growth. They are growing 20x faster than multi-serve5. That is why Mr & MRs T 5.5oz Single-Serve cans are an ideal size for convenience stores. Mr & Mrs T is the top classic alcoholic beverage drink recipes call for 5.5oz or less of mix6.
Available in two variations: Bold & Spicy Bloody Mary Mix and Original Margarita Mix. Check with your wholesaler for availability or to place an order!
Source: 1. Mintel, On and Off Premise Alcohol Trends and Projections April 2018; 2. KDP Gongos Mixers Research November 2019; 3. CSD Packaging Usage Occasion Study: Grocery & Mass Merchandiser Report, July 2015. 4. IRI Total Outlets FY 2019; 5. IRI Total Outlets FY 2017 – 2019; 6. https://www.allrecipes.com/article/10-classic-cocktails/
