Game-day excitement starts before the first whistle—and snacks are part of the preparation. For convenience stores, a soccer-themed snack display offers a way to connect with shoppers picking up refreshments for a watch party, gathering with friends, or enjoying a quick snack break.
Pringles® and Cheez-It® have partnered with the U.S. Soccer Federation on two limited-time flavors that bring a game-day twist to familiar brands: Pringles Spicy Loaded Nachos and Cheez-It Chili Cheese Dog.
Pringles Spicy Loaded Nachos bring a nacho-inspired flavor to the brand’s signature crisps. The 5.5oz can features U.S. Soccer branding and a bold purple design that helps distinguish it from other varieties.
Cheez-It Chili Cheese Dog puts a ballpark-inspired spin on the familiar snack cracker. Its 3oz bag combines recognizable Cheez-It branding with red, white, and blue soccer-themed packaging.
Together, these flavors give retailers a coordinated limited-time assortment with a clear sports connection.
The program’s 46-count shipper brings both products together in one branded display. The assortment includes:
The shipper offers a dedicated space to showcase the lineup and introduce shoppers to both flavors. For ordering inquiries, reference item #38000-33497.
A clear presentation can help customers spot the products during a quick store visit. Consider these merchandising ideas:
Choose a visible location. Position the display along a well-traveled shopping path where your layout allows.
Keep the flavors together. Presenting both products as one assortment makes the soccer partnership easier to recognize.
Use simple messaging. A headline such as “Kick Up Your Snack Lineup” connects the display with game-day snacking while keeping the focus on the products.
Maintain a tidy presentation. Face packages forward, keep prices visible, and replenish the display as needed.
Limited-time flavors offer variety for customers who enjoy trying a new take on a familiar snack. This lineup pairs recognizable brands with soccer-themed packaging and two distinctive flavor concepts.
For c-store operators planning a sports-themed promotion, Pringles Spicy Loaded Nachos and Cheez-It Chili Cheese Dog provide a coordinated starting point.
Contact your sales representative to learn more about the U.S. Soccer Federation snack lineup and shipper availability.