Plant-based dining is a trend that continues to grow. While 45 million consumers enjoy plant-based proteins regularly1, the fact is that 89% of them are not vegetarian or vegan. There has been a recent surge of up to 90%2 of consumers choosing plant-based alternatives.3 With 94% of Americans willing to eat more plant-based foods4, this trend is expected to continue with nearly 9 out of 10 consumers expected to retain interest in plant-based proteins.5
Many consumers are pro-protein with 61% of U.S. adults looking to add more protein to their diets regularly6, with some desiring a meat analogue product for that “just like meat” experience and others preferring traditional, plant-forward proteins. Consumers have differing tastes and preferences, so it’s important for restaurants to menu a variety of plant-based proteins.
Some current trends driving this plant-based consumer demand include7:
Kellogg® has been producing plant-based proteins under our MorningStar Farms® and Gardenburger® brands for more than 40 years – with Incogmeato® by MorningStar Farms® meat analogue products being the most recent introduction.
With plant-based proteins currently found on only about 13% of foodservice menus8 and more than 1 in 4 consumers looking for more plant-based options9, adding traditional and meat analogue options can help boost sales.
To learn more about the plant-based protein options and delicious recipe ideas Kellogg offers, visit KelloggsAwayFromHome.com and follow us on social media.
1 The NPD Group/National Eating Trends®, 2YE Feb 2019; 2 PFBA, 2020 ; 3 Fortune, May 2020; 4 Yale Survey, Veg News, February 2020; 5 Datassential, Coronavirus Webinar, May 2020; 6 The NPD Group/Dieting Monitor, Feb 2019; 7 The NPD Group/Fed. 2019 Omnibus data; 8 The NPD Group/Supply Track®, 12ME Nov 2018