---
title: Plant-based dining is a trend that continues to grow.
description: Plant-based dining is a trend that continues to grow. While 45 million consumers enjoy plant-based proteins regularly.
---

[Independent Retailer Blog](https://blog.royalbuying.com/rbg_blog)

# [Plant-based dining is a trend that continues to grow.](https://blog.royalbuying.com/rbg_blog/kelloggs-plant-based-protein)

 Written by [Lauren Zahakaylo](https://blog.royalbuying.com/rbg_blog/author/lauren-zahakaylo) | Oct 19, 2021 7:22:14 PM

Plant-based dining is a trend that continues to grow. While 45 million consumers enjoy plant-based proteins regularly1, the fact is that 89% of them are not vegetarian or vegan. There has been a recent surge of up to 90%2 of consumers choosing plant-based alternatives.3 With 94% of Americans willing to eat more plant-based foods4, this trend is expected to continue with nearly 9 out of 10 consumers expected to retain interest in plant-based proteins.5

Many consumers are pro-protein with 61% of U.S. adults looking to add more protein to their diets regularly6, with some desiring a meat analogue product for that “just like meat” experience and others preferring traditional, plant-forward proteins. Consumers have differing tastes and preferences, so it’s important for restaurants to menu a variety of plant-based proteins.

Some current trends driving this plant-based consumer demand include7:

- Health & wellness
- Environmental sustainability
- Animal welfare
- Allergies

Kellogg® has been producing plant-based proteins under our MorningStar Farms® and Gardenburger® brands for more than 40 years – with Incogmeato® by MorningStar Farms® meat analogue products being the most recent introduction.

With plant-based proteins currently found on only about 13% of foodservice menus8 and more than 1 in 4 consumers looking for more plant-based options9, adding traditional and meat analogue options can help boost sales.

To learn more about the plant-based protein options and delicious recipe ideas Kellogg offers, visit KelloggsAwayFromHome.com and follow us on social media.

1 The NPD Group/National Eating Trends®, 2YE Feb 2019; 2 PFBA, 2020 ; 3 Fortune, May 2020; 4 Yale Survey, Veg News, February 2020; 5 Datassential, Coronavirus Webinar, May 2020; 6 The NPD Group/Dieting Monitor, Feb 2019; 7 The NPD Group/Fed. 2019 Omnibus data; 8 The NPD Group/Supply Track®, 12ME Nov 2018

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