Kellogg Company is excited to announce six new additions to its robust line-up of snacks, including all-new Cheez-It® Puff’d and Pop-Tarts® Eggo® Frosted Maple Flavor. Kellogg’s is an industry leader in the snacking category, out-pacing industry growth for the past three years with a combination of breakthrough innovation and category favorites. This snack expansion is part of Kellogg’s commitment to helping retailers maximize sales through strategies that optimize assortment, merchandising, promotions and shelf enhancement.
To help retailers meet consumers' latest snacking needs, Kellogg’s is offering this new line-up of c-store products with convenient on-the-go-options for a variety of snacking occasions, from the brands consumers know and love.
“As consumers continue to be drawn to nostalgic snack brands as a source of comfort, we are excited to unveil these innovative c-store products from top-selling brands like Pringles, Cheez-It, Rice Krispies Treats and Pop-Tarts,” said Ami O’Keefe, Senior Commercial Strategy Manager at Kellogg Company. “We are committed to helping convenience retailers win and know that these brands will fulfill consumption occasions.”
The snacks, which were first announced at the NACS show in Chicago this October, include:
ALL-NEW Cheez-It® Puff’d available in Double Cheese and White Cheddar
Cheez-It® Puff’d offers the best of both worlds: a poppable, airy bite, baked with 100% real cheese for a craveable snacking experience. Cheez-It® Puff’d is a craveable new puffy and airy snack made with 100% real cheese. As the newest take on your favorite snack cracker, Cheez-It® Puff’d starts with a crunchy outside layer and transforms into a melt-in-your-mouth, indulgent taste for an absurdly uplifting snacking experience.
ALL-NEW Pop-Tarts® Eggo® Frosted Maple Flavor
The crossover we’ve all been waiting for - a delicious combination of two of America’s favorite brands now in one easy breakfast solution! From the griddle to the toaster, this all-new toaster pastry features a flaky, buttery-yellow crust, reminiscent of an Eggo® waffle, a sweet, maple-flavored filling and white icing topped with a waffle-like grid pattern made from yellow-string icing.
Pop-Tarts® Bites Frosted Confetti Cake
Pop-Tarts® Bites Frosted Confetti Cake are sweet mini toaster pastries filled with vanilla cake flavored filling and topped with white icing and colorful edible confetti. Kellogg’s is excited to introduce this fan-favorite flavor to c-stores because it’s a hit among all age groups (teens, young adults, parents of kids 6-12), for a wide variety of snacking occasions. In fact, Confetti Cake is the number two top-selling flavor in grocery.
Pringles® Scorchin’ Sour Cream & Onion and Scorchin’ Chili & Lime
Pringles® Scorchin' Sour Cream and Onion packs the perfect combo of tangy sour cream and onion flavor and fiery blaze, while Scorchin’ Chili & Lime brings a fiery kick of chili and refreshing lime flavor from edge to edge. These flavors offer a bold snacking experience that brings the perfect balance between heat and flavor on a light potato crisp.
Jumbo Snax Apple Jacks®
Enlarged for maximum fruity goodness, these Jumbo Snax Apple Jacks® are the perfect cereal for snacking to enjoy anytime, anywhere. Consumers love this nostalgic brand, and now it’s ready-to-eat on the go.
Rice Krispies Treats® Rainbow
All the same tastes consumers love, with the soft, ooey-gooey marshmallows of Rice Krispies Treats®, and with even more chocolate!
The new products are now available!
About Kellogg's Away From Home
The Away From Home division of the Kellogg Company (NYSE: K) is dedicated to helping non-commercial and commercial foodservice operators stay ahead of consumer cravings. We activate our iconic brands in unique ways to help meet consumer demand and are devoted to working collaboratively with our customers and partners to help them win with the people they serve. Our beloved brands include MorningStar Farms®, Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. The Kellogg Company has long been committed to nurturing our communities and the planet. In doing so, we are also helping protect the long-term availability of the ingredients we use in our foods and the livelihoods of the people who grow them. For more information about Kellogg's Away From Home and our portfolio of products, please visit www.KelloggsAwayFromHome.com.