Introducing WARHEADS Super Sour Gumballs and Squeeze Candy!
Did you know that WARHEADS is considered to be the MOST Sour Brand? In fact, WARHEADS has a high brand awareness of nearly 90%. While the brand is a nostalgic candy for Millennials, younger consumers also love it and focus on its extreme sour flavor. 3 out 4 sour candy eaters have tried the candy and it appeals to children and adults.
The candy brand has grown in popularity on social media with over 2 million followers, high growth and engagement on Instagram, and use of TikTok to reach a younger consumer. There are thousands of videos created with over 24 million views of WARHEAD Challenge videos on TikTok! The sour candy category continues to grow, and the market is looking for new items.
That is where WARHEADS two newest products come in: Super Sour Bubblegum and Squeeze Candy! Super Sour Bubble Gum comes in an assorted box with 5 Super Sour Fruit Flavors: Watermelon, Orange, Lemon, Green Apple, and Blue Raspberry. This product features a large .86” gumball with a Super Sour coating with a sweet gumball center. The clear film packaging allows for consumers to see the gumball flavor. Available in two varieties: WARHEADS Super Sour 5 Ball Tube and WARHEADS Super Sour 10 Ball Tube.
WARHEADS Squeeze Candy is a tasty liquid candy with added dextrose for a ton of flavor. This product is the most unique squeeze candy in the market. It is made in one of WARAHEADS top selling flavors – Sour Watermelon and comes in an easy open/close flip top lid. WARHEADS Squeeze Candy is the fastest selling item within the WARHEAD product lineup. In the c-store channel, WARHEAD Squeeze Candy is the 3rd fastest moving novelty product.
Take advantage of the growth of the sour candy category with these two new products. Make sure to check with your wholesaler for availability or to place an order!
