HI-CHEW™, the immensely fruity, intensely chewy candy expands its innovative portfolio of vibrant flavors with the launch of the HI-CHEW™ Berry Mix, featuring three new offerings: Black Cherry, Raspberry and Blueberry. No need to wait for summer to enjoy your favorite berry flavors, these are always in season.
Inspired by consumers' beloved bite size fruit flavors, the new HI-CHEW™ Berry Mix stays true to their refreshing origin. All three flavors will transport your taste buds into a berry field of goodness and embrace warmer days enjoying your favorite go-to seasonal fruit. Each mouthwatering chewlet in this mix provides the juicy burst of freshness bringing your favorite berry notes to life. In addition to flavor, HI-CHEW™ utilized its double-layer technology to ensure that the latest offerings showcase the fruits’ vibrant colors within each chewlet.
● Black Cherry is known to be a deliciously sweet fruit, almost like eating candy on a stem. The HI-CHEW™ Black Cherry mimics both the ripe flavor and bold red color.
● Raspberry provides the perfect blend of tart and sweet with a vibrant pinkish hue. HI-CHEW™ Raspberry delivers on that refreshing depth of flavor in each bite.
● Blueberry is a one-of-a-kind antioxidant superfood. The HI-CHEW™ Blueberry brings out a burst of tang and sweetness, just like grabbing a handful of blueberries right off the bush.
“We’ve seen a high demand for berry flavors within the market, with Black Cherry, Raspberry and Blueberry consistently showing up as fan favorites in the States,” said Tatsuya Takamiya, Chief Marketing Officer of Morinaga America, Inc. “Tapping into consumers' excitement for authentic fruit flavors, our research & development team was able to perfectly capture the true-to-life flavor and give consumers a vibrant experience with each bite. We’re excited to reveal these new offerings that showcase a delightful and refreshing take on Americans’ favorite berry flavors.”
Since the parent company of Morinaga America, Inc., Morinaga & Co., first launched HI-CHEW™ in 1975, the candy has been created in over 200 flavors. With a passion for flavor, the brand continues to conduct extensive research to develop the perfect flavors for the American consumer, exploring palate preferences and evolving trends. With nearly 1 billion pieces of HI-CHEW™ enjoyed each year, consumers can’t get enough of the fruity-chewy candy brand.
The HI-CHEW™ Berry Mix is offered in a 3-ounce peg bag for a suggested retail price of $2.59 (varies per market). HI-CHEW™ Berry Mix is available exclusively at 7-Eleven locations nationwide. Starting April 27, HI-CHEW™ Berry Mix will be available for purchase at additional retailers and online at HI-CHEW.com. To learn more about HI-CHEW™, please like us on Facebook, and follow us on Instagram (@HICHEWUSA) and Twitter (@HICHEW).