---
title: Fruittella – Perfetti Van Melle’s Better For You Candy Brand!
description: Fruittella is a flavorful fruity candy innovation to meet the growing market of millennial families and their children craving tasty Better-For-You sweet indulgence options. It is made with real fruit puree.
---

[Independent Retailer Blog](https://blog.royalbuying.com/rbg_blog)

# [Fruittella – Perfetti Van Melle’s Better For You Candy Brand!](https://blog.royalbuying.com/rbg_blog/fruittella-perfetti-van-melles-better-for-you-candy-brand)

 Written by [Lauren Zahakaylo](https://blog.royalbuying.com/rbg_blog/author/lauren-zahakaylo) | Jun 27, 2022 9:14:45 PM

Fruittella is a flavorful fruity candy innovation to meet the growing market of millennial families and their children craving tasty Better-For-You sweet indulgence options. It is made with real fruit puree. In fact, that is the first ingredient. You get all you really want from a candy – real fruit puree, colors and flavors from natural sources, peanuts & nut free, and no high-fructose corn syrup.

Fruitella wins with consumers in flavor and texture. With fruit puree as the #1 ingredient, product experience is on par with category leaders across all key attributes and better than lead better-for-you options, fruiter and more flavorful. The product stands out on the shelf and provides a better for you option kids and adults are looking for as a sweet indulgent treat.

- 70% of non-chocolate users 18-45 agree that Fruittella is a candy for the whole family.
- 69% of non-chocolate users 18-45 agree that Fruittella looks like a candy that is better for them than other candies they buy.

Fruitella is available in two fruit flavor combinations: Mixed Berry (Strawberry & Raspberry) and Peach & Mango! Each gummy flavor has a fun and playful fruit character shape. Available in two peg bag sizes, 3.2 ounce (SRP $1.79) and 5 ounce (SRP $2.49).

Check with your wholesaler for availability or to place an order!

[View full post](https://blog.royalbuying.com/rbg_blog/fruittella-perfetti-van-melles-better-for-you-candy-brand)

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