You may have noticed a new Pringles ad featured during the biggest game of the year. This years ad propels you in the world of Flavor Stacking.
Flavor Stacking encourages fans to unlock new flavor combinations by stacking different crisps on top of each other. This ad gave fans a better understanding of the unexpected and hilarious consequences that can ensure when they get too distracted by endless flavor exploration.
“Coming off a huge year for Pringles, with a new look for the brand and the introduction of our new Scorchin’ line, it’s great to bring a taste of Pringles’ fun and unnecessary genius to the Big Game again,” said Gareth Maguire, senior director of marketing for Pringles. “With literally thousands of different Flavor Stacks to experiment with, you can easily get distracted from other responsibilities.”
The ad also featured a new Pringles can design and will be supported by a fully integrated campaign including PR, digital, and social media. To get your customers into the action and build flavors, stock up on Pringles Original, Barbecue, and Pizza to recreate your own “BBQ Pizza Stack” or Pringles Jalapeno, Cheddar Cheese, and Ranch for the “Spicy Cheese Stack.”
For more information, follow @Pringles on Twitter and @PringlesUS on Instagram and Facebook.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.